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Media News

“One Tree” project at the Robert Bateman Gallery

JOI Guitars has been officially invited to participate in the “One Tree” project at the Robert Bateman Gallery in Victoria. This exhibit will celebrate and document one very special 150 year old Western Big Leaf Maple, both in life and beyond. 42 Artists have been chosen to create magnificent works of art with wood from the fallen tree in order to give it a new life in various different forms. JOI Guitars will be building a medium jumbo guitar of the Maple, in hopes of enlivening the wood with the vibrations and sounds of music for all to enjoy.

CTV News Congratulates on Slash Build

CTV News and several local newspapers have picked up the story to congratulate JOI Guitars and Reuben Forsland on his legendary contract to build Slash, of Guns N’ Roses, a custom guitar.

View CTV News announcement of Slash commisioned custom guitar

The guitar is on track to be delivered in early December but you can view the Slash model in-progress here.

Slash Commissions Custom JOI Guitar

The world re-knowned, grammy winning, rock and roll hall-of-famer, SLASH, of Guns N’ Roses and Velvet Revolver fame, has commissioned a custom built guitar from JOI Guitars. How excited are we???!!!   Words can’t express!

This summer Reuben Forsland of JOI Guitars worked together with Symphontree Music owner Kevin Hennig to secure a contract to build Slash his own signature model acoustic guitar.  Known for carrying some of the rarest and most exquisite woods and interesting materials for in-lays, JOI offered it all up for Slash, who has chosen an amazing combination.

The “Slash” Model will feature an Ancient (3000 years old) Glacier Spruce top, “The Tree ” back and sides, Ebony binding lined with sterling silver, beveled arm rest, Gotoh 510 tuners with petrified whale vertebrae buttons, figured Honduran Mahogany neck, sterling silver in-lay, 1¾″ nut width, 2¼″ string spacing, and choice of three different bridge designs including Pinless.

This unique combination of materials is sure to create a monumental instrument!Slash and Reuben Forsland

Reuben met up with Slash to discuss some of the finer details of the build after his August concert with his new band “Slash ft. Myles Kennedy and The Conspirators” in Coquitlam. The new band is awesome, btw. They really rocked the house, and left everyone’s ears ringing and  wanting more!

Follow along and view the progress of building the “Slash” model guitar.
Slash ft. Myles Kennedy and The Conspirators concert in Coquitlam Aug15/14

Island Luthier’s Guild Show 2013

There was great enthusiasm and lots of interest at the 2013 Island Luthier’s Guild show. This is the second year JOI Guitars has had the pleasure to present, and we knocked their socks off!

InFocus Magazine article

Reuben Forsland of JOI Guitars is featured in a full page article, The Sound of Music in InFocus Magazine’s Oct/Nov issue of 2013.
Reuben working on a guitar in his shop

JOI vends at Calgary Folk Festival

Success! Alot of good music and alot of fun was had a the Calgary Folk Fest. We met a bunch of interesting people and introduced ourselves to a whole new Province!
Admittedly, it wasn’t all it could have been, but Calgary had had a rough Spring season with all the floods, so we really can’t blame them for some of the mixups and misunderstandings. It was a pleasant surprise that the show could still go on!